Support in the creation of new names and the design of trademarks, logos and taglines to check the novelty of the creative directions you want to propose to the client: this allows you to focus only on those solutions that are truly effective, also from the point of view of registrability for the sector and geographical area of interest to your client
Synergy in the development of designs, models and packaging to verify their innovative and unique character, and consulting for musical and artistic creations, or as a content creator, for the proper management of the relevant copyrights
Advice in the choice and management of internet domains and the client’s online presence, within a broader protection strategy: this allows an added-value approach and enables the client to have a web presence with effective commercial and marketing strategies and defend their trademark online, to protect it against the pitfalls and dangers of the internet
And this commitment must not be invested in creative directions that cannot then be fully exploited by the client and protected as exclusive.
Indeed, the market is increasingly crowded with products, ideas and proposals that have already been developed and adopted by others and from which it is difficult to distinguish oneself.
Evaluating which creative solutions deserve to be developed right from the start ensures efficiency and allows for a better working experience and more value generation, both for the agency and the client.
Offer clients a comprehensive strategic management of their assets, with a professional and consultative approach
Provide a mutual point of reference for proper brand management for our clients
Identify strong, actionable creative directions from the outset or those that are weak and at risk of opposition
Analyse the results of the prior art and novelty searches with professionalism and expertise, interpreting possible valid applications in line with the regulations
Be available in a timely manner to support your clients in undertaking the filing and registration of IP applications
Working with IP consultants therefore becomes strategic for any communication, advertising, design or web agency, in order to be effective in their creative proposals, in not wasting energy on creative directions of trademarks, designs or domain names that the client cannot then register, and in giving solid and effective advice, with greater added value.
Support in identifying which naming, trademark, logo or slogan proposals are potentially strong and distinctive, and therefore of greatest value to the client. The agency can thus provide its client with effective creative direction proposals not only in terms of aesthetic taste or creative design, but also proposals that are legally distinctive, unique, potentially registrable and hence strong.
Synergy in the choice and management of internet domains and the client’s online presence, within a broader strategy, both of commercial effectiveness and of online brand defence, to protect it against the pitfalls and dangers of the internet.
Development of new designs in an increasingly crowded marketplace of products, ideas and proposals is neither simple nor trivial, which is why it is important to assess from the very beginning of the creative process which directions risk being perceived as plagiarism or copies of existing designs, and which ones deserve to be developed in an innovative manner. This to generate value for both the agency and the client in terms of efficiency, research and development costs and potential expansion in the market.
Support in the copyright protection strategy of the intellectual work created for the client, choosing between different types of filing of the work depending on its nature, whether original or already published, and the related objectives.
Contractual consulting to manage and protect the exclusive copyright of the work.