Well-planned protection and filing strategy to optimise investments and costs, based on a logic of gradual growth and taking into account the company’s overall vision and objectives
Support in the qualitative and economic promotion of your intellectual property rights, assessing the dynamics of your industry and the various regulations of the countries of interest
Creation of a strong and competitive IP rights portfolio on which to implement effective protection strategies at a global level, also thanks to a network of IP lawyers and advisers with extensive knowledge of the legal instruments available in various foreign countries
Each company defines its brand positioning in the competitive environment and its development goals in national and international markets.
To achieve these goals, it’s important that you have an effective strategy to protect your IP portfolio, to protect its value, to gain a competitive advantage and to promote your investments in the trademark, innovation and business development.
Designation protection strategy External IP office
Strategic asset portfolio management Support for marketing and legal departments
Synergy for the defence and protection of trademarks and designs | Support for IP due diligence
Synergy in the choice of naming, trademarks, designs and domains
IP compliance management in accordance with Italian and EU regulations
Protection strategy support | External IP office
Planning the strategy for the establishment and defence of exclusive rights
To protect the use of your trademark, it’s necessary to promptly file it with the competent offices so it can be registered.
Registration gives trademark owners the exclusive right of use as well as the tools for defending the registered asset that would otherwise be unavailable or difficult to implement.
It’s necessary to make targeted prior art searches in the trademark registers of the offices where you intend to file your trademark.
The result of such searches must then be carefully examined by comparing the mark chosen as one’s own with identical marks already filed and/or registered by others in connection with the goods and/or services of interest.
It’s also necessary to thoroughly assess those marks that, while not identical, are similar in order to avoid future conflicts.
First of all, it’s necessary to invest in specifically-designed and effective surveillance systems to promptly identify misuse of your trademark, and then take action to defend your interests.
Depending on your needs, surveillance services can be activated on the registries of interest and on the market, online and via customs offices. The choice of the most appropriate surveillance system(s) should be made at an early stage after assessing your situation and needs.