Anyone can be the owner of a trademark, but under certain conditions it may be advisable to register it in the name of the company.
For example, this way the trademark becomes a corporate intangible asset (and not a mere right of use licensed from a different party).
This becomes important, for example, when selling the business. Furthermore, if there are several shareholders, the trademark in the name of the legal entity allows for greater clarity in the relationship and management of the asset. Finally, it’s worth mentioning that funding for the promotion of industrial property is generally granted to legal entities (SMEs) owning trademark applications/registrations.